Dementia devastates lives. Every three minutes, someone in the UK develops dementia and by 2021, 1 million people will be living with the condition. Of the top 10 causes of death, dementia is the only one that cannot be prevented, cured or even slowed down.
That’s why we are proud to announce our new charity partnership with Alzheimer’s Society and Alzheimer Scotland, the UK’s leading dementia support charities. They work in four main ways to support people living with dementia; through research, campaigning for people’s rights, raising awareness of the disease and providing services to enable those living with dementia to live well within their communities and remain independent for as long as possible.
We will be supporting the charities through staff and customer fundraising as well as raising awareness of dementia. In the first year, we aim to raise £100,000; roll out Dementia Friends awareness sessions and work towards making Caledonian Travel a dementia friendly business for both our staff and customers.